Scion is your alternative to the large mainstream car brands. We know that we are not the biggest and we don’t want to be. What we do want is to provide a unique and better alternative that is right for today’s new car buyers.
In the beginning, we recognized that most small cars had no style or substance, they were just plain boring. Scion set out to break the rules and stand apart from other car brands. We knew that drivers wanted more than just an affordable car; they wanted something to express their individuality and fit their lifestyle.
Our parent company, Toyota believed in the Scion concept and gave the go ahead for a small passionate team to start a new kind of car company. With Toyota behind us we are building quality cars with unique body styles and letting our owners personalize them with a variety of different accessories. We also aimed to simplify the buying process so you have fun shopping for a Scion and a great ownership experience to follow. Scion is available in Canada, Puerto Rico and the United States, where it started ten years ago.
Today we are still a small, determined team with a drive for delivering what people want, dedicated to the fun-loving, creative side in all of us. We are a car company that actively supports and collaborates with people who are driven to follow their own passions. We have helped emerging talent in the arts, music, design and auto enthusiast realms. That’s how we built a loyal following of dedicated owners who have helped us grow into the company we are today.
Scion - built by passion, not by committee.